Privacy Policy

We at All Latest Phones Prices and Specs in Kenya value your privacy and are committed to protecting your personal data. This policy gives you insight into how we collect, use, process and disclose your personal information. Please read it carefully to understand our views and practices regarding your data and how we will treat it.

Information Collection

The personal data we collect from you includes:

  • Name, email address, and phone number when you sign up for our newsletters or comment on blog posts.

  • Your IP address, browser type, version, location, and device information when you visit our website. This is collected through the use of cookies and similar technologies.

  • Payment information like credit/debit card details if you purchase a product from our site.

  • Usage data from how you interact with our website through cookies and web beacons.

  • Correspondence between us if you contact our support team.

We collect this data through various means like forms, surveys, reviews, signups, or just general navigation on our website. Some data is mandatory to provide you with certain services while some is optional. We will specify which data is required at the point of collection.

Information Use

We use your personal information for the following purposes:

  • To set up and manage your account if you have registered with us.

  • To deliver products and provide customer support if you purchase from us.

  • To send administrative and marketing communications as per your preferences. You can always opt out.

  • To understand how visitors use our site and tailor content based on browsing patterns.

  • To target relevant ads on social media or other third-party sites.

  • To comply with legal and regulatory requirements like retaining invoices.

  • To protect our website, servers and systems from threats, fraud or other malicious activities.

We do not use your personal data beyond its intended use without asking for your consent first. We also do not sell or rent your data to any third parties for marketing purposes.

Information Sharing

We share information with trusted partners only and always for the intended purpose. For instance:

  • Payment gateway providers only receive billing information like name, address, and card details for processing a transaction.

  • Our mailing service provider gets your email address for sending newsletters you subscribed to.

  • Analytics tools may receive anonymized website usage data for tracking metrics.

  • Law enforcement, regulators, and courts as required by law for compliance investigations.

We do not disclose any sensitive personal data like government IDs, financial account details, health records, etc. to any third party without your explicit consent.

In exceptional corporate circumstances like mergers, acquisitions or bankruptcy, we may transfer your data as part of assets transfer but ensure the recipient agrees to follow this privacy policy for continuing use and storage.

International Data Transfer

Some partners who help process orders or send newsletters may be outside your home country. Rest assured, we only work with reputed providers having adequate data protection laws.

Additionally, before transferring out of your home region, we review their security and privacy practices to be confident about your data safety. However, privacy controls and enforcement standards may vary in other countries.

Data Retention

We retain your data for as long as necessary to serve the purpose it was collected for such as administering an account, order fulfillment or as per legal mandate.

Specific retention periods are:

  • Billing information – 5 years from the order date

  • Account information – Deleted within 30 days if not accessed for 12 months

  • Usage data – Aggregated indefinitely, individual cookies deleted within 90 days

You can request deletion of your data anytime by contacting our support team. We will anonymize it from our live databases within 30 days of your request. Backup archives are purged as per our data retention schedule.

Security Controls

We implement robust technical and organizational security controls to protect your data from unauthorized access, alteration, disclosure or destruction. Some examples are:

  • Firewall protection for servers hosting sensitive personal data
  • HTTPS encryption for all payment pages and login portals
  • Strong password-hashing algorithms
  • Data segregation based on sensitivity
  • Incident response training for employees
  • Data access controls through authorization and authentication
  • Vulnerability assessments and patch management

While no data can be completely secure, we make it our priority to safeguard your privacy to the best of our capabilities. Let us know if you have any other concerns.

Your Rights

As a user, you have certain rights with respect to your personal data under applicable privacy laws. These include:

  • Right to access your data held by us
  • Right to update or rectify inaccurate data
  • Right to erase your data under certain conditions
  • Right to withdraw consent at any time
  • Right to data portability and/or restriction of processing
  • Right to object processing for marketing purposes
  • Right to lodge complaint with the data protection regulator

Please email us at info@gsmarena.co.ke to exercise any of these rights. We aim to respond within 30 days. You may be asked to verify your identity before we action any request.

Privacy Policy Updates

This policy may be revised periodically to reflect changes in our information practices. The latest version will always be available on our website with an updated revision date. Continuous improvements are an integral part of our efforts.

Any changes will be posted on this page 30 days in advance. If there is a substantial policy change, we may also inform existing customers by email. Please check back periodically to stay updated on how we handle your personal information.

Feedback or Concerns

For any other privacy-related queries, concerns or complaints, please email our Data Protection Officer at dataofficer@gsmarena.co.ke. We will aim to address your query within 7 working days.

If you still feel dissatisfied, you can lodge a complaint with the relevant data protection authority in your country which we will provide assistance for. We are always striving to enhance how we respect your privacy through continual assessments and improvements in our practices.